Cruelty-free beauty tends to be on the expensive side, right? It can be super tricky to find really good, affordable cruelty-free beauty brands at the convenience of your local drugstore. But, I’ve done some hunting and found a few that I am LOVING as part of my own everyday makeup routine…at Target…at a great price point.
This post contains affiliate links* Revised & edited February 2018.
If you want to see my 5-minute everyday makeup routine, hop on over to my highlights on Instagram and click on “BEAUTY”!
Target sells a ton of E.l.f. products. They have plenty of kits and sets, but also sell individual goodies for your eyes, lips and everything in between.
I picked up a few things that I’m using daily: This Day to Night Lipstick Duo ($5) in The Berry Berries, the Turks & Caicos Contouring Blush and Bronzing Powder ($4) and their HD Lifting Concealer ($3) in light.
Twelve bucks total from a brand that is Vegan. Cruelty-free. Committed. And also super wallet friendly.
Well, ya’ learn something new every day. I always saw this brand at Target, but I had no clue it was their brand. According to this blog, Sonia Kashuk provides cruelty-free beauty and doesn’t sell to China (apparently China requires animal testing by law – another thing I didn’t know). Cruelty-Free Kitty also mentions that the cruelty-free nature of their brushes is “questionable” considering they obtain real animal hair via a “haircut” (one like you or I would get). There’s no way to verify that’s true, so if you wanting a truly vegan brush, get something that’s synthetic.
I use this Foundation Stick on my cheeks sometimes if my rosacea is being a pain in the boo-tay…but I got it forever ago so I’m not sure if they still sell this version at Target with the other Sonia Kashuk products (like these brush cleaners and brushes). Wet n Wild (also cruelty-free as noted below) has these foundation sticks for only $6 bucks each! PS – that fancy little Cosmetic Bag in the pic is also Sonia Kashuk ($29). My daughter has the Dark Floral version ($18.99) so we can be twinsies when we travel 🙂
According to PETA, NYX is still cruelty-free (despite being purchased by L’Oréal who sells to China for other sub-brands). I use their Liquid Suede Metallic Matte Lipstick ($3.99) errrrrrry day (I like to apply it and then blend it with the “day” version of the E.l.f lip duo shown above). I also use their Buildem Up Powder Brow Filler ($7.89). Yo. This brow filler is LEGIT. I feel like you just need one quick sweep to fill in your brows and boom, you’re done. I’ve been trying to up my brow game and I super LOVE. IT. I got the Bright Idea Illuminating Stick ($7.99) in a Subscription Box last summer and use it every now and then if I want to add a little pink to my life 🙂
WET N WILD
I don’t own any Wet n Wild, but I’m sure I will soon. It was the coolest makeup brand in the ’80 – I’m pretty sure my girl squad and I single-handedly funded their lip gloss endeavors. According to Ethical Elephant, they are not only certified cruelty-free beauty (look for the bunny symbol!), they also don’t sell to markets that require animal testing (i.e. China). Furthermore (so official, aren’t I?) they have tons of vegan products that are marked at point of sale if you want to take it a step further.
OTHER CRUELTY-FREE BEAUTY BRANDS AT TARGET
Target actually sells a ton of cruelty-free beauty from makeup and lotions to shampoo, conditioner and nail products. Here are a few more to check out:
- Pacifica (Love, love, love their Color Quench Mineral Lip Tint! I’ve been using it for years)
- Yes To (their products are tested on employees, friends and family but never (ever) animals)
- Physician’s Formula (never tried them)
- Shea Moisture (obsessed with their Raw Shea Butter Conditioner and Curl Enhancing Smoothie)
To me, if I have a choice between a product that hurts animals or doesn’t hurt them AT ALL, and that product works just as great as the one that does, I’m gonna go for it. And, considering how expensive cruelty-free beauty can be, it’s nice to know there are cruelty-free beauty brands out there, right at Target 🙂
*DISCLAIMER: This post is a combination of my personal insights, opinions and thoughts on various topics and products and may contain affiliate or referral links. I earn a small commission if you make a purchase through my links, which helps me continue on this fabulous journey of blogging! Full disclaimers avail. here.